The Dragons

The Cost of Human Error in Sport

Ciaran Pillay Sports Marketing

For anyone who follows the NRL, Monday night’s titanic battle between St. George Illawarra Dragons and Melbourne Storm was an absolute cracker. What transpired after the game however was very interesting, in my opinion. Following a review by the NRL it was adjudged that the referee had made a mistake in allowing the Storm to start their match-winning last play because they had re-started …

Ciaran PillayThe Cost of Human Error in Sport
PenelopeHolloway

Taking the reins at H+K Sydney

Penelope Holloway Working at H+K

I accidentally accepted a job at Hill+Knowlton Australia. I wasn’t looking for a job at the time but somehow over a few wines with our then General Manager, I was wooed into considering a role as the Head of Consumer, heading up a team of ten. Literally, the next week, I walked into our office, in the middle of Sydney, got …

Penelope HollowayTaking the reins at H+K Sydney
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The H+K view from level 15: 4th April, 2014

Georgina Hardy Working at H+K

This week at H+K: A Change of Space H+Kers said farewell to another beautiful summer in Sydney and welcomed in Autumn with a big change in the office—a new seating chart! We spent Friday cleaning out our old desks, hauling around our things, and getting settled into our new little homes at the office. Clear desks, clear minds. Feast Magazine …

Georgina HardyThe H+K view from level 15: 4th April, 2014
air nz

The H+K view from Level 15: 28th March 2014

Georgina Hardy Working at H+K

This week at H+K we develop marketing plans for the NSW Agency of Clinical Innovation and spread Air New Zealand’s sustainability message for Antarctica. Finessing marketing plans for the NSW Agency of Clinical (ACI) Innovation At the offices of the NSW Agency of Clinical (ACI) Innovation, Tim and Angela presented to the Executive team a draft three year marketing plan. …

Georgina HardyThe H+K view from Level 15: 28th March 2014
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The H+K view from level 15: 21st March 2014

Katherine Grima MarComms, Public Affairs, Sports Marketing Leave a Comment

This week at H+K: Nina and Tim do the litter-bug Tim spent Friday in the company of Keep NSW Beautiful (KNSWB), the state’s premier organisation for litter reduction and environmental sustainability. He attended the organisation’s latest conference to hear from local councils, state government and industry about the latest strategies to reduce litter across the whole product life cycle. Nina …

Katherine GrimaThe H+K view from level 15: 21st March 2014
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The H+K view from level 15: 14th March 2014

Georgina Hardy Working at H+K Leave a Comment

This week at H+K: Everyone was a little bit busy! And once again travel was on the agenda… Jasmine jets into WPP stream H+K-er Jasmine jetted off to Malaysia this week representing the Sydney office at WPP Stream Asia 2014. Described by the Guardian as the ‘Bilderberg of Advertising’ stream is the ultimate (un)conference. Bringing together industry leaders and major …

Georgina HardyThe H+K view from level 15: 14th March 2014
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MH370: Communicating in an Information Vacuum

Penelope Holloway Crisis+Issues Leave a Comment

If you haven’t heard the news about the missing Malaysia Airlines flight this week, you must have been hiding under a rock! Naturally, it’s a story that our team here at H+K has been following closely and it’s certainly prompted us to discuss the media coverage, not to mention the theories surrounding what’s happened to the plane. But as communications …

Penelope HollowayMH370: Communicating in an Information Vacuum
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The H+K view from level 15: March 7th 2014

Georgina Hardy Working at H+K Leave a Comment

This week at H+K the Oscar’s dominated desk chat and fresh dates from AbuDhabi dominated the snack bowl in the kitchen. The Abu Dhabi experts return Krissie and Michael returned from the Emirati capital following a networking gathering with all of the TCA Abu Dhabi offices around the world. On location, they discussed future plans for the brand and met with …

Georgina HardyThe H+K view from level 15: March 7th 2014
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The H+K view from Level 15: February 28th 2014

Georgina Hardy Working at H+K Leave a Comment

We had a busy week of international travel! From Japan to Melbourne, Abu Dhabi and back to Sydney the team has been clocking up some serious frequent flier points while hard at work. Australia for Dolphins in Japan  Following months of work, H+K Sydney broke an exclusive animal welfare story on behalf of local organisation Australia for Dolphins (AFD). AFD …

Georgina HardyThe H+K view from Level 15: February 28th 2014