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THE MIDDLEMAN: The art and importance of media relations

Ciaran Pillay Original Thinking, Uncategorized, Working at H+K Leave a Comment

It’s a part of your job that is fundamental to your success but how high is it on your list of priorities? You have reports to write, right? Presentations to pull together, y’know? How can you when you have two weeks’ worth of timesheets to enter? Media meets, do we need ‘em? Short answer…yep. My experience of media meets has …

Ciaran PillayTHE MIDDLEMAN: The art and importance of media relations
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Ham-fisted cynical ploy or genuine consumer touchpoint? A hard lesson in the pros and cons of trying to co-opt public sentiment.

Nick Snelling Crisis+Issues, Digital, Managing an Agency, Random, Remember Leave a Comment

So, there’s been a whole lot of hoopla and outrage in the press, trade media and social circles over Woolworth’s supposed cash-in on the upcoming ANZAC Day and how badly it backfired. For those who haven’t seen it, the social campaign featured an iconic (if not typical) “digger-in-slouch hat” image with the tagline “Fresh In Our Memories”. You see what …

Nick SnellingHam-fisted cynical ploy or genuine consumer touchpoint? A hard lesson in the pros and cons of trying to co-opt public sentiment.
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The economy of words

Olivia Dowd Original Thinking, Remember Leave a Comment

As human beings we learn and are inspired by iconic people and historic events. Arguably one of our most iconic, respected and loved Australians, Richie Benaud, inspired many around the world; from budding cricket kids to fanatical fans who didn’t miss a game. However, it was with Richie’s passing that I learned not about cricket but most about the art …

Olivia DowdThe economy of words
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Short week, big hits

Georgina Hardy Working at H+K Leave a Comment

It was a tough start to the week for all the New Zealanders and Brits in the office, following Australia’s absolutely smashingly phenomenal win in the ICC Cricket World Cup 2015. Once bets were settled and heckles laid to rest, some even better news was to come… LG and the Run Machine David Warner Australian sporting fanatics would say it’s …

Georgina HardyShort week, big hits
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The word on everybody’s lips: content

Jas Jabbour Original Thinking, Working at H+K Leave a Comment

This time about a year ago, I was fortunate enough to be at WPPs Digital Stream – an ‘unconference’ that brings together digital lovers, believers, thinkers and innovators. It was a hot 40+ degree day and I was shaking in my boots as I prepared to host a group discussion about content. I posed the question: “If content is king, …

Jas JabbourThe word on everybody’s lips: content

The modern media monitoring

Abbey Jones Corporate+Finance, Digital, MarComms, Original Thinking, Sports Marketing, Tech Leave a Comment

As PR pros, media monitoring is our lifeblood.  It’s the key to so many things in the industry – understanding our clients business, understanding the media and understanding how we can help connect the two. Many of us still remember the days where clipping did not signify the Clipping Tool on our laptop but rather a scissors and a scanner.  …

Abbey JonesThe modern media monitoring
Diversity

THE REVENUE QUESTION: How modern PR agencies are re-inventing themselves and building new revenue streams

Ciaran Pillay Managing an Agency, Original Thinking 1 Comment

You may have read the fantastic post by my colleague Marcha earlier this week: Corporate responsibility: creating a sustainable business regarding her time at CommsCon. Like Marcha, I was also lucky enough to attend the conference. I went along to a very interesting session that looked at how PR companies are adapting to the fast-evolving media and communications world. If …

Ciaran PillayTHE REVENUE QUESTION: How modern PR agencies are re-inventing themselves and building new revenue streams
H&K Sydney December 2014 #2 - small res

Would you look at that view!

Georgina Hardy Working at H+K Leave a Comment

Would you look at that view! Four months in our new digs and the team couldn’t be happier. In between gazing at that city panorama, making friends with our roommates JWT and tackling the coffee machine with our improving learner barista skills – all in all, we’re feeling H+K Sydney is off to a great start for 2015. Here’s our …

Georgina HardyWould you look at that view!
Marcha blog

Corporate responsibility: creating a sustainable business

Marcha van den Heuvel MarComms, Original Thinking Leave a Comment

Last week I was at CommsCon, an event for PR and communications professionals, and I was lucky enough to attend a talk by Wayne Burns, Director of the Centre of Corporate Affairs, about the future and importance of corporate responsibility. One of the things that stuck with me was that we can’t look at corporate responsibility as just being a …

Marcha van den HeuvelCorporate responsibility: creating a sustainable business

H+K Australia: Global perspectives

Abbey Jones Corporate+Finance, Digital, Finance, Food+Life, MarComms, Public Affairs, Tech, Working at H+K Leave a Comment

If you walk around the H+K Sydney, you might question what country you’re in.  In addition to its wonderful Australian staff, H+K offers many international staff with experience in a range of industries and cultures.  Here are just a few of our international staffers:   Michelle Curley, Head of Corporate Though she now calls Sydney home Michelle came from Dublin, via …

Abbey JonesH+K Australia: Global perspectives

What really influences investment decisions?

Ian Westbrook Finance Leave a Comment

When we talk to each other, especially in the world of investment, we don’t just trade in facts and figures, we put a story around them. In forming a view about interest rates, stock market direction, whether new IPOs are going to be worthwhile or which stocks represent good buying at the moment, our perspective is based on an interpretation …

Ian WestbrookWhat really influences investment decisions?