Midnight Oil

THE MIDDLEMAN: Burning the midnight oil

Ciaran Pillay Crisis+Issues, Managing an Agency, Random, Working at H+K Leave a Comment

Working late is trivial thing in PR, isn’t it? It’s not like some industries where working late is a given as it’s part of the culture or other industries where working late equals extra cash. I say this as I sit at home and work relatively late into the evening. Now, I’m not talking about the exceptional circumstances where you …

Ciaran PillayTHE MIDDLEMAN: Burning the midnight oil
Cocktails

THE MIDDLEMAN: The Legacy by a Legend

Ciaran Pillay Food+Life, Love, Managing an Agency, Original Thinking, Random, Working at H+K Leave a Comment

This week I had the great pleasure of catching up with one of my favorite people in the whole world, Jas Jabbour – I work with Jas and she’s an absolute legend, not to mention being a gun account manager. I admire her work and regularly turn to her for advice. I caught up with her this week because I …

Ciaran PillayTHE MIDDLEMAN: The Legacy by a Legend

H+K’s latest news: Bacardi, Aon and Cannes

Georgina Hardy Working at H+K Leave a Comment

Bacardi first in Sydney If you were out on George Street on Sunday night, you may have been caught up in large groups of cocktail enthusiasts and Bacardi descendants…. The first global cocktail competition to be hosted in Australia was held at Sydney’s Town Hall last Sunday. Supported by the work of the H+K team, the Bacardi Legacy Global Cocktail …

Georgina HardyH+K’s latest news: Bacardi, Aon and Cannes
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H+K’s Abbey Jones is off to Cannes Lions Festival of Creativity

Nick Snelling Cool, Working at H+K Leave a Comment

Each year, H+K have made a habit of bundling off a couple of their best ’n’ brightest to the fabled French city’s renowned advertising and PR gathering, the Cannes Lion Festival of Creativity. It’s seen as not only a fantastic opportunity for them to demonstrate initiative and creativity, but also a way to gain unparalleled insight into best creative practices …

Nick SnellingH+K’s Abbey Jones is off to Cannes Lions Festival of Creativity
boring

How to make ‘boring’ products sexy

Abbey Jones MarComms, Original Thinking Leave a Comment

Having been a full-time employee on two consumer tech clients where my focus has been white goods, I often get excited about things that many PR pros do not.  I can sing you a melody of washing machine, vacuum and rice cooker selling points and genuinely be passionate about it. The trouble is getting everyone else as excited as I …

Abbey JonesHow to make ‘boring’ products sexy
boycott-bali-720x547

Is #BoycottBali just another hashtag?

Michael Woods Crisis+Issues, Digital, Remember, Travel+Tourism Leave a Comment

Yesterday, we saw hundreds of outraged Australians take to social media to announce travel cancellations and vows to never travel to Indonesia, adopting the newly created hashtag “Boycott Bali” after the execution of Andrew Chan and Myuran Sukumaran. While this blog is in no way designed to detract from the gravity of this tragic occurrence, the question needs to be …

Michael WoodsIs #BoycottBali just another hashtag?
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So you think airfares are getting too expensive these days?

Michael Woods Travel+Tourism Leave a Comment

We have all overheard the whine in the lunch room or at the pub lamenting the high cost of travel and airfares, like they are harking back to a time when fares were cheaper, like cars were, or petrol, or even the cost of housing way back when. Growing up in the travel & tourism industry I’d never really subscribed …

Michael WoodsSo you think airfares are getting too expensive these days?
You guys are good

THE MIDDLEMAN: How to ace an event with Abbey and Emma

Ciaran Pillay Original Thinking, Random, Tech, Working at H+K Leave a Comment

This week I want to celebrate a couple of my awesome colleagues, Abbey Jones and Emma Miller, both of whom are fresh off the back of two magnificent product launches. Launch events are an integral part of consumer PR. Events are a big deal for your clients, it is their big shot at showing off a new range of products, …

Ciaran PillayTHE MIDDLEMAN: How to ace an event with Abbey and Emma
Flat-Earth-EndAllDisease

Question: Can PR be evil? Answer: Yup

Nick Snelling Cool, Managing an Agency, Original Thinking, Public Affairs, Random, The transition away from legacy media Leave a Comment

“Hey, remember that PR chick who kept bugging me the other day?” “Yeah, she’s totes incessant.” “Guess what? Turns out she’s actually the spawn of Satan.” “No shit? For real? Like Lucifer’s actual daughter? “Yup. The same. Daddy’s little girl.” “Damn, I always suspected something was up with her… ” “Should I stop taking her calls, you think? Like, ethically …

Nick SnellingQuestion: Can PR be evil? Answer: Yup
Choice

The definition of content

Ben Shipley Original Thinking Leave a Comment

I’ve dived pretty deep into the content marketing pool of late. The water is warm and seems to be getting hotter. It’s also getting pretty crowded, with guys from ad-land and media piling into the deep end. There are a couple of ex-journalists prowling poolside, apparently having appointed themselves lifeguard. They seem to believe that everyone is doing it wrong …

Ben ShipleyThe definition of content
Best friends

THE MIDDLEMAN: The art and importance of media relations

Ciaran Pillay Original Thinking, Uncategorized, Working at H+K 1 Comment

It’s a part of your job that is fundamental to your success but how high is it on your list of priorities? You have reports to write, right? Presentations to pull together, y’know? How can you when you have two weeks’ worth of timesheets to enter? Media meets, do we need ‘em? Short answer…yep. My experience of media meets has …

Ciaran PillayTHE MIDDLEMAN: The art and importance of media relations