As human beings we learn and are inspired by iconic people and historic events. Arguably one of our most iconic, respected and loved Australians, Richie Benaud, inspired many around the world; from budding cricket kids to fanatical fans who didn’t miss a game. However, it was with Richie’s passing that I learned not about cricket but most about the art of communicating.
Benaud’s approach to commentary was incredibly respectful, always regarding his place in our living rooms a privilege and preferring for the game to speak for itself. His dry humour, epic one-liners and perfect delivery made him a favourite with his fans and year after year he was the sound of summer.
It is from Benaud’s economy with words that I was most inspired, not only as a communications professional, but a human being.
Benaud’s mantra was to “Put your brain into gear and if you can add to what’s on the screen then do it, otherwise shut up”. And perhaps his most poignant advice: “Learn the value of the economy with words and never insult the viewer by telling them what they can already see.”
There’s so much that can be taken away from these quotes and applied in both a professional and personal sense. We live in a world where ‘more’ is often considered ‘more’ and excess is preferred over ‘less’, however I think it pays to take a step back and ask yourself whether you’re adding to ‘what’s on the screen’. If not, “shut up”.
It is with Benaud’s advice I end this blog post and urge you to take his legacy into consideration. I know I will.