The brief
Following on from a period of successful crisis, reputation and community management, H+K drove the Banana Boat sun protection education message with Australian media through a content strategy with newly appointed brand ambassador and Australian professional tennis player, Ash Barty.
The solution
H+K developed a strategic approach to the partnership announcement to secure an exclusive broadcast opportunity, followed by online content that communicated Banana Boat’s key messages.
H+K also developed the visual content with Ash Barty and distributed it to media on launch day, driving media buzz around Ash’s upcoming season and how she plans to stay safe under the sun during the 2019/20 summer.