Leveraging a global cultural moment to stand for something bigger
Adidas wanted to take a globally relevant moment – Valentine’s Day – and own it. Using credible storytelling, H+K wanted to create a post which truly celebrated love.
This seasonal day coincided with the launch of PureBOOST X, created for women, by women. The post featured two women in a pose which represented love between two females. A positive visual statement which required comms preparation to ensure it was executed with excellence.
H+K prepared statements for the internal crisis team to ensure the brand stayed true to the “universal celebration of love message” and adidas owned the moment.