Honda
Amplifying product messaging through engaging channels.
The brief
Following the recently launched, above-the-line Honda HR-V campaign, H+K amplified the key theme of versatility to introduce Honda’s updated HR-V to
lifestyle media and influencers.
The solution
20 guests were invited to a private sitting at a newly opened restaurant in
Melbourne’s Fitzroy, and given their very own Honda HR-V to experience a
surprise, personally tailored weekend getaway.
The result
Over the course of the weekend, there were 120 Instagram posts and stories created, documenting the versatility of the experiences, directly reflecting how the vehicle can be used in many lifestyles.
Journalists across Newscorp, Nine (Fairfax) and independent consumer publications produced earned articles reflecting the wider campaign, driving consideration with our intended audience.
