Joining over 600 other entries in submitting work to the 2016 PR Week Asia Awards, Hill+Knowlton Strategies are now on to the next stage of the competition after two of its campaigns have been announced as short-list contenders.
H+K’s Take Heart Australia campaign – a public awareness campaign relaying Australia’s dismal statistics when it comes to Sudden Cardiac Arrest, and telling everyday Aussies how they individually have the power to change them – has been nominated for Public Education Campaign of the Year.
Likewise, the launch of Applejacks – a new alcoholic drink combining vodka and cider – has been nominated for the PR Week Asia ‘Best Use of Social Media’ award.
Now in its 15th year, the PR Week Asia Awards’ mandate is to champion cutting-edge thinking and progressive work displayed by communicators and agencies throughout the Asia-Pacific region. With a multiplicity of categories to cater to all sorts of submissions, the consensus this year among the judges was that the quality of entries was particularly high.
The 2016 PR Week Asia Awards Gala Awards Dinner takes place on Thursday 15 June in Hong Kong.
Fingers crossed #forthewin!